You have to put these campaign statistics, including Special Database the advertising costs, in Google Analytics yourself. In practice, I come across few parties who put their campaign statistics in Google Analytics. That is unwise, as you cannot determine the true success of your marketing channel that way. You only measure your Special Database conversions, users and conversion percentage. Conversions also come with a price. That is why you should in any case measure the advertising costs. This way you can measure the CPA of not only Google Ads, but also of other paid channels such as Facebook or Marktplaats: Screenshot of the CPC of Special Database Google and Marktplaats in Google Analytics.
Additional Tips First of all, start by importing Special Database the advertising costs for channels such as Facebook, LinkedIn and Marktplaats. Marketing costs do not only consist of advertising costs, but also consultancy costs. Finally, you want to improve your marketing results in the short and longer term. My advice is to also Special Database include the consultancy costs of your agency or consultant. This gives you a realistic picture of your costs per marketing channel. Step 2. Measure your marketing goals In addition to your costs, your marketing goals are of course crucial for determining success. You cannot determine its success without Special Database marketing goals. How do you determine your marketing goals?
First of all, start by mapping out your Special Database results goals . These are goals that directly or indirectly contribute to achieving your marketing objectives. Examples of result goals are: Web shops: orders Lead Generation: Requests Platforms: Buy or Sell Content: paid subscribers or ad revenue The representation below Special Database shows results goals in practice: Screenshot of result goals in Google Analytics. In this case I have opted for two result objectives. Why? To measure results goals that have a direct and indirect impact on the marketing results. Not every marketing channel converts in 1 or 2 visits, or 30 days. With one marketing Special Database channel you focus on the buying phase and with another on the orientation or comparison phase.